Ever since he first achieved his breakthrough in the early 1990s, Magnus Reed, born in 1965, has been one of Sweden’s leading photographers. Known both for his fashion reportage and portraits and for his advertising, images and commercials. Throughout the whole of his career Reed has also pursued his own photographic projects alongside his commercial and editorial commissions. “Fin de Sieglo” from Havana is the biggest and most important of these personal projects.
As a young man Reed tried a number of professions before he fell for photography more or less by accident whilst travelling in war-torn Afghanistan in the mid 1980s. He learned the basics of the profession during a 3 year stint as an assistant to the world renowned Swedish photographer Mikael Jansson, who became a mentor to Reed. He made a name immediatly after finshing his training under Jansson, with a long series of acclaimed fashion photo-shoots, both editorial and commercial. He started working on commercials in the early 1990’s and quickly became on of Swedens most respected and sought-after photographers in this field. After more than 15 years in the profession Magnus Reed is a respected name, not only in Sweden but also internationally. He has editorial and commercial clients all over the world such as Gant, Joseph, Hackett, Esprit, Garnier, JC, Gina Tricot, Oui, H&M, Synsam, SAS and many more.